Edmunds Cocktails
Performance
Services
Content Strategy
Data & Analytics
Email & SMS
Paid Performance
Strategy & Consultancy
Brand Links
Edmunds is a refined brand that revolutionises mixology with expertly crafted, ready-to-drink cocktails. Combining premium spirits, hand-selected ingredients, and creativity, Edmunds offers a range of meticulously blended libations. From timeless classics to inventive modern twists, Edmunds delivers a convenient and lavish cocktail experience for discerning connoisseurs.
The Challenge
Edmunds had experienced success in on-trade and retail but needed to maximise their e-commerce potential. They knew their product had a unique direct-to-consumer proposition and needed a partner to help them develop a go-to-market strategy to grow their e-commerce sales.
Our Solution
We reimagined Edmund’s customer acquisition and retention strategy to maximise visibility and conversion. This included the development of new content and campaign delivery across paid social and email. We then implemented a retention programme through a subscription model to increase AOV and LTV.
