With the UK emerging as the world’s second-largest consumer market for cannabinoid products, OTO faced a challenge in effectively reaching and engaging audiences due to advertising restrictions and the need to comply with MHRA guidelines on medical claims for CBD products. They needed a future-proof digital strategy to build trust in this emerging market and connect with both new and existing customers.

To overcome these challenges, our approach was to create an aspirational brand platform that could be amplified across various consumer touchpoints. We leveraged strategic partnerships and editorial content to build a unique online experience that effectively connected with OTO’s target market. By doing so, we aimed to increase consumer engagement, conversion rates, and customer retention, ultimately driving growth for the brand.